The Future of New Media?

Many say that product placement is the Holy Grail for new media filmmakers who are strapped for funds. Pepsi Cola paid Saturday Night Live $3 million to have their brand placed in SNL's "MacGruber" skits.

Clearly, they do not need the money (and some say that SNL is mocking itself for selling out) but it's still outrageous that Saturday Night Live would sell their soul and make their property into a TV commercial. Meanwhile, hundreds of filmmakers who really need support can never obtain a sweet deal like this simply because they have no way of knowing how many viewers their content will attract.

Saturday Night Live: MacGruber: Pepsi #1



Saturday Night Live: MacGruber: Pepsi #2



Saturday Night Live: MacGruber: Pepsi #3

SAY GOOD-BYE to SLIDESHOWS

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