The Future of New Media?

Many say that product placement is the Holy Grail for new media filmmakers who are strapped for funds. Pepsi Cola paid Saturday Night Live $3 million to have their brand placed in SNL's "MacGruber" skits.

Clearly, they do not need the money (and some say that SNL is mocking itself for selling out) but it's still outrageous that Saturday Night Live would sell their soul and make their property into a TV commercial. Meanwhile, hundreds of filmmakers who really need support can never obtain a sweet deal like this simply because they have no way of knowing how many viewers their content will attract.

Saturday Night Live: MacGruber: Pepsi #1



Saturday Night Live: MacGruber: Pepsi #2



Saturday Night Live: MacGruber: Pepsi #3

It's High Noon in outer space...

A writer hoping to interest a decision maker in the film, television, or publishing industries in his story faces a formidable challenge.

The target of his pitch is an extraordinarily busy person and will likely only be able to give the writer fifteen minutes of his or her time, tops. This person's job also requires that they listen to a large number of story ideas that are inappropriate and sometimes flat-out bad.

The writer must be able to sum up the whole essence of his story in a painfully short summary. The ideal is to be able to convey the entire concept in one short sentence.

Probably the more famous example of this was the pitch for the 1981 movie OUTLAND: "It's High Noon in outer space."

High concept indeed --- take a classic Western that almost everyone knows the story of even if they've never seen the movie (forsaken by the craven, cowardly townspeople, the sheriff of a Wild West town must stand alone in a showdown against the bad guys) and recycle it as a science-fiction movie.

LEARN MORE - by Quizro - http://everything2.com/title/It%2527s%2520High%2520Noon%2520in%2520outer%2520space

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TVMMDI

We invented TV and now TV is inventing us…

TV Made Me Do It is seeking participants and short videos for a new TV documentary series about how TV is changing people's lives.

Has a TV character inspired you to become a do-gooder lawyer, solve a crime, propose marriage, come out of the closet, or MacGyver your way out of trouble?

Has your love of home reno shows inspired you to gut your house?

Or maybe TV inspired you to quit your job, sleep around, dump your lover, get rich quick, blow stuff up, or become a real-life cop, private eye, or CSI.

We'd love to hear from you. Tell us - or show us - how TV altered your world!

Email us (stories@tvmademedoit.com) or submit a 30-second video in which you tell your story and say, "That's how TV made me do it." (CLICK HERE - http://tvmademedoit.com/) Mail your DVD or simply upload your video on You Tube and tag it 'TVMMDI'. The best stories will appear on our show!


CLICK HERE TO SEE THE SHOW - http://www.youtube.com/watch?v=rcGD8j-A2e4