Moviegoers 2010 study released
A new research study of Stradella Road (nearly 4,000 moviegoers) presented the findings to a select group of movie marketers and press at the SLS Hotel in Beverly Hills on Sept. 29. The study provided actionable insights into how best to reach movie consumers over the next decade.
The “Moviegoers: 2010” study was supported by a consortium of media companies that include AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo!
The research showed that an overwhelming number of people across all age groups have fully adopted digital technologies and increasingly depend on them to gain information about new movie releases and help with their decisions about which films to see.
READ THE ENTIRE ARTICLE: http://www.stradellaroad.com/2009/09/30/moviegoers-2010-study-released/
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