PROMOTING YOUR FILM
TARGET YOUR AUDIENCE
There are great opportunities and challenges facing today's filmmakers as they produce new media digital films.
Films can be made at less expense and produced and edited faster than ever before. But, funding is always the first problem and when your film is completed, you face the major obstacles of marketing and distribution.
Marketing or film promotion is the method by which a film is made to look appealing to your audience. If done properly, it will insure a large group of patrons willing to pay to view your film as soon as it is in distribution.
Major studios producing films often rely on big name super stars and/or fantastic special effects and CGI wizardry to produce incredible moments that will keep the audience in awe and make them want to see the spectacle on a big screen.
The promotion of independent films with smaller budgets must, of necessity, depend on other elements. Some of these include promoting: 1.) intriguing stories with great plot twists, 2.) exceptional characters who defy classification, and 3.) something new and/or completely unexpected.
Whether you produce low-budget documentary or narrative new media, well-made and well-acted independent films may face particular marketing challenges, especially if they’re aimed at general audiences. It's always best to aim your film at a specific audience who will want to see it simply because it's of interest to them. Perhaps that's one reason why so many horror films are being made; it's easy to promote to an audience that wants to be spooked and frightened.
Copyright © 2009, Stanley Lozowski. All Rights Reserved.
Labels: digital films, distributing films, distributing movies, film promotion, Marketing films, new media, producing films, selling a feature, selling a movie, selling independent films
