MEASURING CONSUMER APPEAL

If you want to learn the "true" inherent audience appeal of programs, networks, personalities and characters.

This info is necessary to make informed decisions about scheduling, program compatibility, new show acceptance/rejection potential, "staying power" of returning shows, star power/cast chemistry, genre appeal, and program development needs.

A variety of key audience measures are obtained throughout the year for over 50 different demographic segments in the areas of personality and character appeal, program/network likeability, audience impact and current viewer emotional connection. The "advertiser value" of programs can also be determined in a variety of ways.

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