HOLLYWOOD CHANGES AND ADAPTS
If there is such a thing as a Hollywood recession, the only recession appears to be with independent 2D filmmaking.
As the entire industry slowly shifts to 3D, at every turn we are reminded of how risky it is to invest in films. 3D films make money in their initial 2D release and they make even more when they are later released in 3D; they have two lives and can be released twice.
But, how much risk is there in making a 3D computer animated cartoon feature? We already know that (opening in 2500 theaters or more) these films have an average domestic gross of about $150 million dollars.
http://www.boxofficemojo.com/genres/chart/?id=computeranimation.htm
But there are also revenues to be made overseas (which are usually far greater than the domestic revenues) and then there is revenue from cable TV, network TV, MOD, the DVD market and growing in popularity is the Internet download market. Of course, there are also revenues with licensing and so, it appears that overall, there is virtually no risk in the 3D marketplace.
The Rising Popularity of 3D Animated Cartoons - http://www.chillibreeze.com/articles_various/animated-cartoons.asp
Copyright © 2009, Stanley N. Lozowski. All Rights Reserved.
Labels: 2D filmmaking, 3D marketplace, 3D movie; 3D animation; 3D; domestic box office, business plan independent film, computer animated, dvd market, Hollywood recession, internet download
