YouTube's Hollywood Deal
YouTube and the the Hollywood talent agency (William Morris Agency), are close to signing a deal that would place the company’s clients in made-for-the-Web productions. William Morris Agency represents a number of famous clients like the actors Denzel Washington and Russell Crowe and producers J. J. Abrams and Michael Bay.
The deal underscores the ways that distribution models are presently evolving on the Internet.
Some actors and various celebrities are creating their own content for the Web, bypassing the often arduous process of developing a program for a television network.
William Morris clients would be given an ownership stake in the videos they create for the YouTube Web site.
READ MORE by BRIAN STELTER - http://www.nytimes.com/2009/01/29/business/media/29youtube.html
Copyright 2009 The New York Times Company
Labels: Denzel Washington, Hollywood talent agency, J. J. Abrams, Michael Bay, Russell Crowe, William Morris Agency, youTube
