Blockbuster's NEW ON-DEMAND SERVICE
Blockbuster is now appealing to the larger audience that prefers watching entertainment on big-screen TVS.
To bypass the struggling video chain's 7,500 stores, Blockbuster Inc. will start renting movies and television shows through a new gadget that may give consumers another reason to avoid using the family car.
The new system relies on a small box that will connect to television sets. The box stores video after it's downloaded over high-speed Internet connections.
The player is made by San Jose-based 2Wire Inc. and it is built on the same concept as storage devices made by Apple Inc. and Vudu Inc. These devices are all meant to provide a bridge between the Internet and TVs.
Netflix Inc., a Blockbuster nemesis, has been trying to make the same leap with a video-streaming service that can be watched on TV sets through a variety of devices, including a $100 box introduced by Roku Inc. six months ago.
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Copyright 2008 The Associated Press. All rights reserved.
Labels: 2Wire Inc., Apple Inc., big screen TVs, Blockbuster, Netflix, on demand, on demand TV, on demand video, video streaming service, Vudu Inc.
