COMING TO YOUR LIVING ROOM: 3D

The big four TV manufactures (Samsung, Sony, LG and Panasonic) look at 3D as the next feature to attract new buyers. They all plan to have their new 3D TVs on sale by the end of 2009 as Hollywood and many sports leagues experiment with 3D broadcasting.

Or, will 3D end up being the next big flop?

It's clear that TV manufacturers need something new to get more people to purchase the latest model TVs. During the last few years, manufacturers have experienced a sales boom as consumers upgraded to digital TVs in anticipation of the government's mandated switch to digital TV broadcasts in 2009.That said, some manufacturers claim they have developed technology that doesn't require glasses.

Some manufacturers claim they have developed technology that doesn't require the use of 3D glasses.

READ THE COMPLETE ARTICLE By Marguerite Reardon - http://www.cnn.com/2009/TECH/01/15/3d.tv/

© 2009 Cable News Network. Turner Broadcasting System, Inc. All Rights Reserved.

Sony, 3ality Digital Team for 3D Broadcast

Like it or not, the future of all visual media is changing and it will be be 3D.

Next month's FedEx Bowl Championship Series National Championship Game between the University of Florida and University of Oklahoma football teams will be broadcast live in 3D.

The program is going out to an audience of 1200 at the Consumer Electronics Show in Las Vegas and nationally to Cinedigm Digital Cinema's CineLive network consisting of some 82 additional movie theaters that are equipped to receive and display the live stream.

The motivating factor for Sony was the timing of the game, which falls on the opening day of CES. Sony will be displaying four prototype 3D-ready flat-panel screens at the show for estimated 2010 availability.

3ality has chosen to shoot sporting events with stereo dual rigs of Sony HDC-1500 cameras, using a Telecast Fiber Systems solution to break out the optical blocks and connect them to the bodies via fiber, cutting the cameras' size and weight by more than half.

CLICK HERE TO READ MORE By Bryant Frazer - http://www.studiodaily.com/hdstudio/production/10302.html

HD STUDIO © 2008 Access Intelligence LLC. All Rights Reserved.

From Stock to Stories

Using Different Content Libraries to provide stock footage to add context to your movies may not be a new idea, but it certainly works.

Stock footage has often been the last minute, gotta-find-this-shot, solution for producers as they scramble to complete a project.

But “stock” shots are being redefined by today’s professionals as they never pick up a camera and choose instead to create entire stories from existing libraries.

For instance, we recently worked with a producer who was creating a documentary on a college basketball team from the 1970s. Although our library contained NCAA footage of this team in competition, there was more to the story than just basketball. The story needed footage of other events from this time period, and these were found in other collections of stock footage.

For some high production value establishing shots, it was necessary to use content from HBO Archives and Sony Pictures. Even though great shots and content existed within each library, it took all of the libraries together to provide the scenes that would tell the story exactly the way the producer wanted. Countless stories just like this exist within existing content libraries, waiting to be told (or retold).

READ ALL BY Matt Winninger, Marketing Manager - http://www.thoughtequity.com/video/shell/txp/from-stock-to-stories.do?title=From%20Stock%20to%20Stories


Copyright 2004-2008 Thought Equity Motion. All rights reserved.