PROMOTING YOUR FILM ONLINE

O.K.! Your film is in the can!

As you take some time to rough cut and edit it, you should also be thinking about publicizing and promoting it. This will help build up an instant audience of fans who might want to see more.

The first thing to cut is a series of teasers-a group of films that will each give some information (but not too much) about your epic. Grab your audience and astound them, make they laugh, make them cry, but make them want to see more.

No matter what genre, there is only one goal in publicizing your film. The best advertisment you can have is one that will make people remember the name of your film. And if you produce a half dozen teasers, make sure they all make viewers remember your name. This is called “reinforcement”.

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