Is It Time for New Rules in the Media and Entertainment Industry?

Jacob R. Miles III writes, "For decades media companies producing newspapers, magazines, radio and broadcast stations have ruled the roost, they were putting up strong numbers in growth, revenue and profit margins!"

Today is a new day, a time for new rules in the media and entertainment industry. Yesterday's media companies around the world are facing their own economic crisis. Newspapers are closing or cutting jobs at an unprecedented rate. Broadcast television and radio are loosing audiences at never experienced before rates. Magazines are in a constant state of flux and change as they try to preserve their audiences and decrease their production costs.

Fragmented audiences are at the core of yesterday's media & entertainment company problems. The growth of the internet and its next generation media companies are playing havoc with the ability of old line companies to project their sales and growth.

News, stories, photos, videos and graphics are the lifeline of the media and entertainment industry. The integration of the internet is the future of the industry, however the current/historical infrastructure and management structure are not suited for where the internet is going…..and it is going there (next generation media and entertainment model) fast.

The playing field is changing, opportunities to influence and shape the future of the media and entertainment industry. This raises the question… Is it time for new rules in the media and entertainment industry?

Recommended reading: The New Rules Of Marketing And Pr: How To Use News Releases, Blogs, Podcasting, Viral Marketing And Online Media To Reach Buyers Directly - by David Meerman Scott - Buy Now: http://tinyurl.com/cewkje