Eight Hours a Day Watching TV by 2013

U.S. consumers will spend as much time consuming video by the year 2013 as they do sleeping!

“People are spending a lot more time with alternative forms, like PC-delivered video,” said Kaan Yigit. The analyst with Solutions Research Group added, “We believe the pie is expanding, and the appetite for video is remarkable, and non-video consumption on the net is converting, and there is and will be ambient video everywhere.”

The average American 12 and older spends about six hours a day with video-based entertainment today, up from 4.6 hours in 1996. That number will steadily increase to about eight hours in 2013. Video-based entertainment will include video games, Internet video, DVDs and mobile video.

But not all segments of the video pie will grow. The study found that PC, Web video and mobile video consumption will rise to about 2.9 hours per day from less than one hour today, while TV likely will shrink in market share.

CLICK HERE to READ MORE By Daisy Whitney at http://www.tvweek.com/news/2008/06/web_video_consumption_seen_hit.php

©2008 Crain Communications, Inc.