From Stock to Stories

Using Different Content Libraries to provide stock footage to add context to your movies may not be a new idea, but it certainly works.

Stock footage has often been the last minute, gotta-find-this-shot, solution for producers as they scramble to complete a project.

But “stock” shots are being redefined by today’s professionals as they never pick up a camera and choose instead to create entire stories from existing libraries.

For instance, we recently worked with a producer who was creating a documentary on a college basketball team from the 1970s. Although our library contained NCAA footage of this team in competition, there was more to the story than just basketball. The story needed footage of other events from this time period, and these were found in other collections of stock footage.

For some high production value establishing shots, it was necessary to use content from HBO Archives and Sony Pictures. Even though great shots and content existed within each library, it took all of the libraries together to provide the scenes that would tell the story exactly the way the producer wanted. Countless stories just like this exist within existing content libraries, waiting to be told (or retold).

READ ALL BY Matt Winninger, Marketing Manager - http://www.thoughtequity.com/video/shell/txp/from-stock-to-stories.do?title=From%20Stock%20to%20Stories


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