Five Things Prospective Investors Are Looking for in Your Business Plan

Whether you are looking for venture capital or film funding, before writing a business plan put yourself in the investor's place and consider what an investor might be looking for when reading your business plan.

Investors will naturally expect to read about the details of your proposed business. You must explain the type of business, location, business structure, principals, markets addressed and how exactly you intend to make money.

Beyond the basics, there are key areas that most investors will focus on. Although the particulars may differ depending on the type of investor, the amount of the funding required, and the nature of the business, there are five main things that all investors will be looking for and studying.

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