MySpace ad deal lets members use copyright video
Instead of trying to take down all the copyright-protected videos that its members post, MySpace will now let certain clips stay — and it will also give the creators of the original content a cut of the revenue from advertising that will be attached to the snippets.
MySpace and the online video ad technology company Auditude planned to announce a partnership Monday with Viacom Inc.-owned MTV Networks and this partnership will let ads be placed in clips of the network's shows that users upload to MySpace. These include shows like Comedy Central's "The Colbert Report" and MTV's reality show "The Hills."
MySpace usually tries to keep such clips off its social network along with other copyright-protected content that users might post. In the past, the News Corp.-owned site removes clips at the request of the videos' copyright owners. Google Inc.'s YouTube also has a similar policy, although Viacom is suing YouTube for allegedly profiting from millions of clips with Viacom content posted online.
MySpace will now take a different approach with videos produced by partners it makes with its new ad deal.
READ MORE - http://tech.yahoo.com/news/ap/20081103/ap_on_hi_te/tec_myspace_video_ads
Copyright © 2008 Yahoo! Inc. All rights reserved.
Labels: ad technology, advertising deal, Auditude, copyright infringement, copyright video, copyright-protected videos, members, MTV, MTV Networks, MySpace, snippets, The News Corp, Viacom, Viacom Inc.
