COMING TO YOUR LIVING ROOM: 3D

The big four TV manufactures (Samsung, Sony, LG and Panasonic) look at 3D as the next feature to attract new buyers. They all plan to have their new 3D TVs on sale by the end of 2009 as Hollywood and many sports leagues experiment with 3D broadcasting.

Or, will 3D end up being the next big flop?

It's clear that TV manufacturers need something new to get more people to purchase the latest model TVs. During the last few years, manufacturers have experienced a sales boom as consumers upgraded to digital TVs in anticipation of the government's mandated switch to digital TV broadcasts in 2009.That said, some manufacturers claim they have developed technology that doesn't require glasses.

Some manufacturers claim they have developed technology that doesn't require the use of 3D glasses.

READ THE COMPLETE ARTICLE By Marguerite Reardon - http://www.cnn.com/2009/TECH/01/15/3d.tv/

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3D MOVIES HIT TV with SUPERBOWL "ALIENS"

Super Bowl is "the most valuable piece of advertising real-estate that exists in television in the world," and the NFL and its corporate partners are very protective of that real-estate.

With Lionsgate's 3-D shocker "My Bloody Valentine" displaying in-your-face 3-D ads featuring many images of flames and weapons flying off the screen, DreamWorks Animation, NBC, Pepsico and the NFL are working on a massive 3-D promo to air during the Super Bowl.

"This is not your grandfather's 3-D," but as the long-promised wave of next-gen 3-D features is about to hit theaters, studios and distribs face a problem: how to promote 3-D movies on a 2-D TV screen.

READ MORE By DAVID S. COHEN - http://www.variety.com/article/VR1117998277.html?categoryid=1019&cs=1