Monday, June 29, 2009

"Thriller"

Millions of people had seen the 1,500 plus CPDRC inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines at practice! With Michael Jackson's untimely death, the video is becoming a new internet destination.

"Thriller" (original upload)


Michael Jackson - Thriller live (1987)

Labels:

MEASURING CONSUMER APPEAL

If you want to learn the "true" inherent audience appeal of programs, networks, personalities and characters.

This info is necessary to make informed decisions about scheduling, program compatibility, new show acceptance/rejection potential, "staying power" of returning shows, star power/cast chemistry, genre appeal, and program development needs.

A variety of key audience measures are obtained throughout the year for over 50 different demographic segments in the areas of personality and character appeal, program/network likeability, audience impact and current viewer emotional connection. The "advertiser value" of programs can also be determined in a variety of ways.

READ and LEARN MORE - http://www.qscores.com/pages/Template1/site11/30/default.aspx

Copyright © 1963 - 2009 Marketing Evaluations, Inc. The Q Scores Company

Labels:

American fiction overwhelmingly popular on European screens

Overwhelmingly, American fiction is still dominant on European television screens although it is on the decline.

This is just one of the many trends highlighted in Volume 2 of the European Audiovisual Observatory’s Yearbook “Trends in European television”, which has just been published.

READ MORE - http://www.iefilmi.org/

Copyright 2008 'Cine Ink Limited'

Labels:

Tuesday, June 23, 2009

Red “Scarlet” Prototype to Debut at NAB

At NAB last year Jim Jannard & Co. mentioned they had plans to create a “Pocket Pro” camera, as well as a line of 4K projectors. And it appears that we will see the new camera mockup and associated specs at NAB this year…Jim has confirmed that they are calling it “Scarlet.”

by Matthew Jeppsen

http://www.freshdv.com/2008/01/red-scarlet-prototype-to-debut-at-nab.html

Labels:

Monday, June 22, 2009

Will The Web Do To TV What It's Done To Newspapers?

"If consumers are being retrained to pay less for professionally produced TV content, then returns on capital (Roic) should fall," resulting in the networks trimming budgets and firing personnel.

In the end the networks may be forced to turn towards user-generated content, which, Laura Martin, an analyst with Soleil Media Metrics, said, is no "true substitute for long-form premium TV content.

CLICK HERE to Read more: http://showbizdata.com/news/49708/WILL-THE-WEB-DO-TO-TV-WHAT-ITS-DONE-TO-NEWSPAPERS

Labels:

Sunday, June 21, 2009

TWITTER is heard around the world

The images captured by cell phones and camcorders can be powerful and captivating. All people anywhere in the world are able to report, share and influence what happens. Digital electronic communication has clearly changed everything.

Chaos prevailed as protesters and police clashed in the Iranian capital.

"RIP NEDA, The World cries seeing your last breath, you didn't die in vain. We remember you." That post on Twitter came from a man who identified himself as an American guitarist in Nashville, Tennessee.

Amid the hundreds of images and videos of Saturday's brutal crackdown on protesters in Iran that flooded the Internet, it was the graphic video showing the death of a young woman that touched a nerve among those following the events in Tehran for more than a week.

Labels:

Saturday, June 20, 2009

PROMOTING YOUR FILM ONLINE

O.K.! Your film is in the can!

As you take some time to rough cut and edit it, you should also be thinking about publicizing and promoting it. This will help build up an instant audience of fans who might want to see more.

The first thing to cut is a series of teasers-a group of films that will each give some information (but not too much) about your epic. Grab your audience and astound them, make they laugh, make them cry, but make them want to see more.

No matter what genre, there is only one goal in publicizing your film. The best advertisment you can have is one that will make people remember the name of your film. And if you produce a half dozen teasers, make sure they all make viewers remember your name. This is called “reinforcement”.

http://www.zombieedthemovie.com/index1.html

Zombie Ed Teaser


Zombie Ed: Behind the Scenes with Pete Mendoza and Tom Nyman


Late Night Cooking With Pete Mendoza


Zombie Ed: Behind The Scenes with Shaun Dallas and Jim Davis


Zombie Ed Behind The Scenes: Team zUSA


"My Ride" with William Cutting


©2009, Stanley Lozowski. All Rights Reserved.

Labels:

Friday, June 19, 2009

Cisco Touts A Killer App: Online Video

In March, Cisco (NasdaqGS:CSCO - News) offered to pay $590 million for Pure Digital Technologies, makers of the Flip mini camcorder, designed to make sharing video online easier.

"Video killed the radio star" the old song goes. And now, online video could make a killing for network gear makers over the next few years.

When IBD recently asked Cisco Systems CEO John Chambers to offer some predictions about the future of technology, the networking pioneer didn't mince words.

"If I had to make one big bet on the future, I would bet on video," Chambers replied. "I think video is a major killer application, and the combination of video and networking will be a huge driver for how we will communicate in the future."

"Video services (Hulu, YouTube, CinemaNow, etc.) are offering consumers even more choice for video consumption, and network traffic growth could mean more network infrastructure will be required," Sue wrote.

Web-based entertainment and online video sites such as Google's (NasdaqGS:GOOG - News) YouTube are creating a big spike in demand for network bandwidth. Total time spent watching online videos shot up 49% last month over the year before, to 188.7 minutes per user, according to Nielsen Online.

READ THE ENTIRE STORY by J. Bonasia - http://news.yahoo.com/s/ibd/20090616/bs_ibd_ibd/20090616tech

Copyright © 2009 Yahoo! Inc. All rights reserved.

Labels:

Wednesday, June 17, 2009

GEORGE LUCAS - Filmmakers Will “Pre-Visualize” Movies Before Making Them

George Lucas has disclosed that his company is developing an advanced form of storyboarding that will allow filmmakers to create a virtual version of their planned movies on a computer before they actually begin shooting it.

In an interview with today's (Monday) Chicago Tribune, Lucas said that the system will "pre-visualize" a film. "Everyone involved can know what the movie will look like before they shoot," he said."

Lucas indicated that he is also developing an editing system that will at once be "more sophisticated and much more simple" and will "make editing available to more people."

Read More - http://www.contactmusic.com/news.nsf/article/lucas-filmmakers-will-pre-visualize-movies-before-making-them_1106595

©2009 Contactmusic.com Ltd, all rights reserved

Labels:

Monday, June 15, 2009

Studios prepare future 3D franchise installments

Within five to seven years, I expect all movies out of Hollywood to be in 3-D," Jeffrey Katzenberg predicted at the recent 3DX conference in Singapore.

"In sound, we've gone from vinyl to 8-track to cassette to CD to digital," the DreamWorks maven said. "The flatscreen movies of today are the equivalent of vinyl records."

If so, when it comes to live-action tentpoles, it seems as if most of Hollywood is still clinging to their turntables and LPs.

Stereo 3-D is the rage in animation, but there have been no announcements of a Batman, Spider-Man, Pirates of the Caribbean or other existing or potential franchise in 3-D, other than James ...

READ MORE - http://www.variety.com/article/VR1117996536.html?categoryid=3431&cs=1

© Copyright 2009 RBI, a division of Reed Elsevier Inc.

Labels:

Sunday, June 14, 2009

How to Raise Money For a Movie

Film Fund-amentals:

There are many ways to raise money for a low-budget independent film. Bank robbery is one method.

Unfortunately, the current economic crisis makes it one of the less rewarding ways (unless you happen to be a banker, in which case you are already engaged in this pursuit).

[Continue Reading] go to: http://www.creditspectrum.com/

Labels:

Thursday, June 11, 2009

Make a Fake Wall You Can Crash Through

If you're filming a scene where someone crashes through a wall, perhaps because they were thrown through by a superhero or mutant, then you need to know how to make a fake wall that blends in with the surroundings and can be broken through without injuring the actor.

The materials used for this wall cost less than $50 USD, and while it may not be the best prop for the big screen, it's perfect for home and independent movies.

Detailed Build Plans: http://www.wikihow.com/Make-a-Fake-Wall-You-Can-Crash-Through

Here on BFX we do what we're told, and this week you want us to build a fake wall you can smash through! This episode has it all! Smash Walls, monkeys, detectives, and murder.

All text shared under a Creative Commons License.

Labels:

Wednesday, June 10, 2009

Five Things Prospective Investors Are Looking for in Your Business Plan

Whether you are looking for venture capital or film funding, before writing a business plan put yourself in the investor's place and consider what an investor might be looking for when reading your business plan.

Investors will naturally expect to read about the details of your proposed business. You must explain the type of business, location, business structure, principals, markets addressed and how exactly you intend to make money.

Beyond the basics, there are key areas that most investors will focus on. Although the particulars may differ depending on the type of investor, the amount of the funding required, and the nature of the business, there are five main things that all investors will be looking for and studying.

READ MORE By AllBusiness.com - http://www.nytimes.com/allbusiness/AB12322189_primary.html

Copyright 2009 AllBusiness.com Inc. All Rights Reserved.

Labels:

Sunday, June 07, 2009

VIRAL MARKETING YOUR FILM

Motion picture "old media" required film and processing and this gave us newsreels from the major film companies that accompanied feature films playing in theaters. Most of us already knew the news by the time we saw the newsreel, but we hadn't seen the moving pictures of the event. Television gave us the 9:00, 12:00, 6:00 and the 11:00 news and that news was reported by professional journalists who soon relied on videotapes.

New media (digital) allows everyone to connect instantly through the Internet. Today, anyone can freely post breaking "news" on the Internet (on places like youTube) and millions can see it instantly.

We had our first lesson in viral marketing when in early 2007 LYLOFILM completed its animated second season for Henry Rollins and IFC. I did not think that this was a good film at the time but that apparently, did not matter. The five minute long "George W. Bush's TEXAS BARBEQUE with Saddam Hussein" premiered on IFC-TV in early 2007 and it was viewed over eleven million times within a week after dozens of fans posted it on many sites (including YouTube) and linked it to thousands more.

I thought this was incredible until last month when the video of Susan Boyle saying she wanted to be as famous as Elaine Paige hit the Internet. The audience sneered and laughed, judging this book by its cover. As soon as she opened her mouth to sing, the reaction was immediate and Susan Boyle was off to becoming the most famous woman in the world as her video attracted over 150 million viewers (this is a world record - Britains Got Talent 2009 Susan Boyle First Performance - http://www.youtube.com/watch?v=I31v0YE4n5c).

So, the lesson to be learned is that you do not necessarily need a good film, you just need something "sensational" that will create the type of buzz that will make every viewer send ten more potential viewers to watch. And you need good timing. Posted today, "George W. Bush's TEXAS BARBEQUE with Saddam Hussein" would probably draw a very small audience.

The World Wide Web has come of age.

©2009, Stanley Lozowski. All Rights Reserved.

Labels:

Saturday, June 06, 2009

Why wait? Make your film now! No investors needed...

You need to have a track record if you're looking for money and you need funding if you will use name stars who have to be paid. My ex-students, friends and partners have a total of 61 features in development (I'm helping to develop a lot of them) and all of them have also been waiting for funding. Not using name stars, we just put two features into production with very, very low budgets and the results so far are great.

Welcome to the "new media" digital age. No film, no developing, no work prints, no cost. I'm amazed at what can be done today! All you need is a camera, a computer and responsible people who know what they are doing. While everyone else is waiting to find money to make their film, there is a silent revolution happening. New media is changing the world. Everyone who can pick up a digital camcorder is already making short films and many have already made their first features.

I'm a retired teacher willing to help young people with good ideas get started making their films. I learned all I know about "new media" independent digital production and "viral marketing" because I visited a dozen+ websites for a few hours every morning for the last seven years. I also write books and blog about independent digital cinema on myfilm.com and digital animation on various sites. I'm told I am becoming a sort of "new media guru" because of my blogs and an article I wrote for a London film distributor. Just as Henry shaped the future of the 20th century, I was able to see and put into words how George will shape the 21st http://www.what-hath-george-wrought.synthasite.com

Check out the new Camileo S10 1080p camcorder for $181.00. Of course, it doesn't do everything that more expensive cameras can do, but who cares? The important thing is that it gives you true hi-def quality. http://www.wired.com/gadgetlab/2009/03/toshibas-camile/
Great photographs have been made with oatmeal boxes. It's not the brush or brand of paint that makes a great painting; it's the artist.

Stanley Lozowski, Producer

http://www.lylofilm.com

lylofilm@gmail.com

©2009, Stanley Lozowski. All Rights Reserved.

Labels:

Friday, June 05, 2009

UNDERSTANDING HOW NEW MEDIA WORKS

New media is all digital. Since most people cannot understand how it really works, our friends at Multitouch Barcelona ( www.multitouch-barcelona.com ) made this video using a real human interface.

Hi from Multitouch Barcelona on Vimeo.

Labels: