
The 2008 Independent Filmmaker Conference kicked off their week long event this morning with insights from panelists including attorney Robert Seigel, SAGIndie rep Michael Sladek, Casting Director Meridith Tucker, and Cooper's Town Productions partner Emily Ziff, all of whom had lots of encouragement and enthusiasm for the expansion of more DIY global film making.
Some useful takeaways from this morning's talk: "From Script To Screen" included tips for nabbing named casts, getting discounts via small theater release, and strategies for negotiating with producers on price points and production costs. The key? According to Susan Stover, unknown filmmakers need to be able to articulate well about the business and also explain their vision in terms of the scope of their production costs, and the expected value on the market. These three aspects of the discussion will be primary motivators on what brings producers to the decision to open the purse strings - or not.
Do you Need a Financial Agent?Producer Howard Gertler suggests considering a finance agent, and also mentions some talent agencies conveniently provide packaging services that include financial overviews to assist first time filmmakers. He further suggests when speaking with interested parties that the filmmaker be willing to openly admit what is needed as part of the aesthetic standard requirements, so that it opens up the discussion of why such additions are actually imperative to the film if indeed they are, and why the producer should value them enough to build them into the cost. This is a good idea to be honest in the initial stages, and to clearly mark out which expenses are being estimated for what type of requirements, so that when the discussions inevitably require some diplomacy and give-and-take, the appropriate nonessentials can be done away with while maintaining the integrity of the story itself.
How Do You Negotiate and Still Keep Your Film's Integrity at Financing?SAGIndie rep Mark Sladek suggests a simple rule to keep your film successfully weathering budget cuts of all types. "As long as you can hear it, and there's a good story, people will love it."
This is a known piece of advice, supported by many industry professionals who must participate in the protection and advancement of a film.
In other discussions, for instance, screenwriter Jacob Krueger often says the film's theme is a key bargaining chip at the negotiating table, where script and plot changes can and do get discussed. Understanding what additional changes will fit within your theme when they are suggested by producers will keep you able to yes or no within a heartbeat while you've still got momentum in the discussion rather than after you've researched more details after the fact. Theme coherence works as a great spot check to diplomatically highlight and focus tangent ideas. Overall though, if a producer is offering to brainstorm on your film, it's a good sign, and working with them to incorporate similarly themed alterations is a foot in the door, not an absolute no from either side.
How Can You Get Noticed by Named Casts for an Indie Movie?Emily Ziff makes the point that assurances can be dicey if actors are lured to participate with the promise of working with other specific names that most likely won't end up in the final role call of the film. It's better to build solid partnerships with clear information about who's really on board, so that last minute changes don't shake everyone out of place, which happens. In the end, getting a stellar cast to sign on with false expectations may leave the production two years later, still stranded at square one - everyone backs out without the headliner.
Producer Howard Gertler also suggests productions have the director or an agency they will respond to write an introductory letter explaining how the specific part in the attached script will work in favor of the actor or actress's career, and also a brief explanation of the scope of the production, and what the part will require. If there is still no response, Gertler says the talent's manager is the next best bet. "The manager can be more interested in their [client's] career, instead of just the paycheck." Susan Stover ads: "Don't send an actor the same part they've done in the last four movies." Think through not only who would work well in the part, but also who would appreciate it enough to take on a film for no money and be committed to the part enough to do a good job on film during production, but also behind the scenes helping with opportunities and post-production, with an interest in the sales and promotional aspects of the distribution. Actors who love their parts want to support their films. As Stover says, "you never finish a film, you abandon it."
Attorney Robert Siegel adds that a small, even token theater release, which many named casts can suddenly provide, can help lower further price points down the line, making the film ultimately more capable to get good traction with audiences by enabling more money spent in the right release channels. Emily Ziff ads even with a great cast, and an ample budget, it's always basic to remember "You always have to sell a film twice." - First to producers and financiers, but even if you do get a great budget for your film, if the target audience for the film is small, it can be better to accept less money, leaving the option to make a within-reason film that will have the capacity of making back the money spent in the second sell - to the audiences - making everyone involved look like a safer bet the next time around if the budget sheets can come close to balancing. The benefit to compromise on the budget may be this: Once the production generates buzz and revenue, it becomes a calling card film for everyone who worked on it - leading to bigger and better projects soon after.
The
2008 Independent Filmmaker Conference continues through Friday, September 19th in New York. Day passes are available for purchase on site 9AM - 5PM, Sunday, September 14th - Thursday, September 18th, 2008 at the Courtyard Tent, Fashion Institute of Technology (FIT), 28th Street (between 7th and 8th Avenue). FYI, they accept Visa, Mastercard and Cash. Day passes were going for around $70 pre-event, plus individual panel options may still exist.
Labels: Emily Ziff, Film Conference, From Script to Screen, IFC, IFC Conference, Michael Sladek, SAGIndie, Susan Stover