Self-Distribution
Q: If I decide to self-distribute my film will it hinder my chances of getting a traditional distribution deal?
A: No. The exception being if your film is headed for Sundance or Toronto and has a REALISTIC shot of being acquired by one of the mini-majors for an All-Rights deal. While many people WISH their finished film had this type of chance, only you can decide if this is the case. If you have a shot at the "big time", you would want to hold off on self-distribution until you see if you can get that type of deal. Oherwise, self-distribution can actually enhance your overall distribution strategy and it's quite common to Self-Distribution and pursue traditional distribution deals at the same time.
Q: I need to start paying my investors back. Can I actually make money with self-distribution?
A: Yes! Although it will entirely depend on what TYPE of self-distribution you execute, but you can actually start making money right away doing self-distribution
and the good part is that the money goes directly into your pocket (it's not gobbled up by a distributors or middle man).
Q: If I submit my film directly to Distributors, without the help of a sales agent will they take me seriously?
A: Yes, if you do it the correct way. First, you should have have a professional looking website and trailer, and you should email the distributor with a link to your trailer NOT just blindly send a screener. Doing this will significantly increase the chances that a distributor will take you seriously AND if you have done your market research before hand and know that the distributor you are approaching is a realistic candidate for your film, chances are if they like your trailer, they
will request that you submit a DVD screener to them.
Q: If I have a finished film, where do I start? Film festivals? Self Distribution? Submitting directly to distributors?
A: It all depends. You have to decide and be realistic about what type of film you have. Do you think it?s one that will play well at festivals? Is it a straight-to-DVD product? Does it have theatrical potential? These are only a few of the things
that you need to take into consideration when developing your over all distribution strategy.
If you have a low-budget horror film that isn't really a 'festival' type film, and if you need to start making money right away because you have investors breathing down your neck, then you might want to consider skipping the festival route, and going straight to U.S and foreign DVD distributors that you know actually buy
low-budget horror films (yes, they do exist!). Maybe you'll also want to explore some self distribution strategies simultaneously to submitting to DVD distributors as well.
No journey is possible without a destination. You will be more confident in yourself if you have a DEFINITIVE distribution strategy behind your film and if you knew the results you wanted to achieve with a specific road-map on how to get there. Do your research well and isn't that a nice way to start off the New Year?
(c) 2007, Stanley N. Lozowski. All Rights Reserved.
For anyone who hasn't caught it yet, the New York Comedy Festival runs through this weekend featuring great comedy performances from some of film and tv's hottest acts. 