Friday, September 28, 2007

Barry Sonnenfeld Live QA at Apple Store NYC

From the Apple.com Hot News Site:

"On October 4, 2007, stop by the Apple Store Soho in New York for a chance to see acclaimed film director Barry Sonnenfeld answer your questions about the art of story telling through film. A podcast of this special Insomnia Q&A event will be made available on the iTunes Store as a free download." Submit your questions to Mr. Sonnenfeld now.

Barry is the comedic genius who brought us Men In Black, The Adams Family, and The Tick. A lot of people don't know he was also the director of photography on Misery, Big, and When Harry Met Sally. --At least I didn't before I checked IMDB. The Apple store is stepping it up with this one.

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Shooting a VIDEO for youTube

Anyone with a camcorder can accomplish this, but are you ready for the world to see your masterpiece? Before you shoot, try to find a subject that will be entertaining and unusual enough to make your video stand out from the rest of the (junk) videos out there.

This article will be the first in a three part series — check back in future columns for “Editing for Online Video” and “Encoding for Online Video”.

Shoot! We’re assuming here that you’ve got a video camera of some sort. Mini DV cameras have become quite affordable. Many of them are even shooting HDV — a “light” version of HD that gives you great quality and relatively small file sizes. You don’t necessarily need the latest, greatest, most expensive HD camera to get your message across.

For some basics on improving your video in general, check out this tutorial video: Shooting Better Video and Still Pictures
http://macmediacast.com/2007/06/video-tutorial-shooting-better-video-and-still-pictures/

Neil Gaiman said, "This is a Youtube video of Raymond Crowe at work (http://www.raymondcrowe.com/). I've seen him do it live and it's astonishing. He's really funny and amazingly skilled comedian and magician and mime and, er, maker of hand shadow-bunnies..." (http://www.neilgaiman.com/journal/)

Tuesday, September 25, 2007

He's making a list for the holidays

This is just an insider thing from Hollywood, the most exciting projects being talked about by the executives.

THE 2006 BLACK LIST was compiled from the suggestions of over 90 film executives and high-level assistants, each of whom contributed the names of up to ten of their favorite scripts that were written in or are somehow uniquely associated with 2006 and will not be released in theaters during this calendar year.

In a town of industry players so lazy and/or addle-brained that they have to hire personal shoppers, Franklin Leonard should get a star on the Walk of Fame. Or at least a reserved parking space at Orso. Leonard has just compiled his second annual Black List of the year's "most liked" screenplays, and he slipped it into Hollywood's e-mail in-boxes right before the holidays so they'd know what to read in the hot tubs of Aspen.


The Black List began, as most things do in Hollywood, with self-interest. Last fall, Leonard, a creative executive at Appian Way, Leonardo DiCaprio's production company, informally surveyed people he trusted about what their favorite reads had been so he would know which scripts to take over vacation. The anonymous document circulated around town. Writers got meetings off their appearance on the list. And agents and managers started coming to him with scripts he should "keep in mind for next year."

Leonard was as surprised as anyone by the life it took on.

When previous insider lists of this type have circulated, they've generally focused on what people thought were the best unproduced screenplays, so they were great novelty reading tainted by the presumption that they were unproduced for a reason. But this new Black List (as opposed to the despicable HUAC-inspired variety) has taken off, and writers have benefited greatly.

This year's list, released last week, contains the titles of 87 screenplays, their writers and the writers' agents, "compiled from the suggestions of over 90 film executives and high-level assistants, each of whom contributed the names of up to ten of their favorite scripts that were written in or are somehow uniquely associated with 2006 and will not be released in theaters during this calendar year," as Leonard's cover sheet proclaims. "THE BLACK LIST is not a 'best of' list. It is, at best, a 'most liked' list."

Here are the three screenplays from the 2006 Black List:

(1) "The Brigands of Rattleborge," by S. Craig Zahler, which netted 30 mentions. An ultra-violent western with touches of black comedy, "Brigands" has been stirring up buzz since the summer and even earned the writer a call from fan Steven Spielberg. Director Mark Romanek ("One Hour Photo") has been circling the Warner Bros. project for months.

(2) "State of Play," by Matt Carnahan, with 23 mentions. An adaptation of the popular 2003 British miniseries written by Paul Abbott about the intersection of politics and journalism in the wake of two murders, "Play" has long been one of Universal's hottest scripts and has Brad Pitt attached to star.

(3) "Rendition," by Kelley Sane, with 19 mentions. This political thriller is set up at New Line with Jake Gyllenhaal as a CIA operative in the Middle East and Reese Witherspoon as an American woman looking for her kidnapped husband. It explores the ramifications of the practice of extraordinary rendition in a story line that echoes the real-life case of Syrian-born Canadian citizen Maher Arar, who was abducted by American officials and shipped to Syria in 2002, where he says he was tortured for months before being released uncharged.

Several talented writers landed two screenplays on the list: Carnahan ("State of Play" and "Lions for Lambs"), Caleb Kane ("These City Walls" and "Untitled Richard Pryor"), Martin McDonagh ("In Bruges" and "Seven Psychopaths"), Brian Gatewood and Alessandro Tanaka ("Hairstyles of the Damned" and "Who the Hell Is Sanjay Patel"), Ned Benson ("In Defiance of Gravity" and "The Disappearance of Eleanor Rigby") and Allan Loeb ("A Little Game Without Consequence" and "Men").

A fascinating and unexpected aspect of the list is its reflection of the hierarchy among the agencies, at least in terms of screenwriters: CAA has 21 scripts on the list, UTA has 18 1/2 (one is co-written by a writer from another agency), William Morris has 17, Endeavor has 9 1/2 , ICM has seven.

Despite its humble beginnings, and a growing status that will surely lead to more aggressive campaigning for next year, Leonard is pleased by the unintended consequences for those most marginalized of Hollywood craftsmen.

"I think that writers are very much undervalued in Hollywood," Leonard says. "So I love the idea that if assistants, junior development executives, senior executives at a studio or a studio president take a look at this list and see that 18 people have recommended a script, maybe they'll take the time to read it. If you can heighten the buzz around these writers, maybe they'll start to be less undervalued.
That's the hope anyway. But that was never the initial intention; it was really just about finding more good stuff for me to read."

More about this article from the LA TIMES...
http://screenwriters.meetup.com/23/messages/boards/view/viewthread?thread=2522634

If DARTH VADER owned a camcorder...

If Darth Vader were to own an HDD camcorder, it would be an HD7. This thing is the definition of stealth.

Since the summer of 2006, a record number of consumer HD camcorders have burst onto the scene, with more HDV models than ever before, as well as a burgeoning selection of AVCHD camcorders that record to flash memory, DVD, and HDD.

Yet the buzz around JVC’s first HD Everio – the GZ-HD7 – has caused more than a few camcorder buyers to bide their time in anticipation of its spring 2007 release. Well, the wait is finally over, and we can confidently say the GZ-HD7 delivers on some, but not all, of its promises.

The focus ring is excellent, and the Focus Assist makes dialing in crisp manual focus a breeze. In addition, a cluster of image controls on the back of the body that includes shutter speed, aperture and exposure compensation are highly accessible and efficient.

In fact with its relatively large body, plethora of external buttons, and focus ring, the HD7 feels and handles like a scaled-down prosumer cam.

Yet we’ve known that this Everio would offer a high level of manual controls since we first spent some time with the HD7 at CES in January. The big question has been whether the camcorder would perform up to its billing.

The HD7 records video using a new flavor of MPEG-2 compression that wanders as high as 30 Mbps in FHD (“Full HD” 1920 x 1080) mode. That led us to wonder whether that venerable HDV format had finally met its match.

As it turns out, video performance is not the reason to buy the JVC GZ-HD7 – but it remains one of the year’s most intriguing models.

READ MORE...
http://www.camcorderinfo.com/content/JVC-GZ-HD7-Camcorder-Review.htm

© Copyright 1996-2007 Camcorderinfo.com, all rights reserved.

Sunday, September 23, 2007

Top Film Instructor Comes to New York: Bob McKee's Story Seminar is the Hot Ticket

Everyone knows McKee. This is a solid assurance like gravity goes down and the protagonist starts from the right and ends going towards left after an appropriate amount of scene turning. Ok, maybe you didn't know that last part. Probably you did, but like the big bag of tricks McKee is well noted for analyzing from some of film's best, his Story Seminar is the quintessential starting point for polishing and aligning your characters. Understand and use the loose ends dragging down on your plot until your overarching themes are gleaming like the Taj Mahal, and everybody wants to take a chance on your story. That's always hope, but hard work and a mastery of your craft always gets the best results.

HBO knows McKee. When asked what one resource he would recommend to new writers interested in pitching to him, Andrew Goldman, VP of Program Planning & Scheduling for HBO/Cinemax suggested McKee's Story.

Oscar-winner screenwriter Akiva Goldsman finds the course "insightful" and "concise" which is really saying something about the density and quality of the material, as it stretches for three days of intense, vital info on how to make your good or ok film idea into a prowling winner by design.

In fact, take a course with this guy, and you'll walk away for the rest of the year realizing every single blockbuster has consulted with him at some stage in the game. He's the guy in the eggshell chair in that room on "the island." No, really. It's worth the admission, and he keeps the costs down because he's one of those rare industry experts who likes to pass it all down.

Learn more at McKeeStory.com. Story Seminar is in New York on October 19th-21st. Register early to guarantee your seat.

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Saturday, September 22, 2007

SELLING YOUR FIRST FEATURE at AFM

ABOUT AFM:

Founded in 1981, the American Film Market (AFM) has grown steadily to become the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be sealed — on both completed films and those that haven’t started shooting yet — making AFM the must-attend industry event.

The business of independent motion picture production and distribution - a truly collaborative process - reaches its peak every year at the American Film Market. Over 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, red carpet premieres, networking and parties. Participants come from over 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.

*********************************************************

I am one of the producers of a Political Thriller/Intrigue that is looking for financing for post production.

Principal photography and a rough cut are complete.

Our cast includes established notable actors, but no "stars" or "names." There may be a few scenes which need to be re-shot or a few inserts. However, at least 90% of the financing sought will go to post production - approximately $250K.

The total budget of this film will come in at just under $1M. We are planning to attend AFM this year. We have a publicist and package. If you are attending AFM as a buyer or know of companies attending who would be interested in a film in this genre, please send contact information. I am also interested in any information and advice on strategy and protocol at AFM as I have never attended.

I appreciate all information and inquiries.

Thank you.

Alexei Marek
WildCart Films
Please, no phone calls or drop ins.
nff4am@yahoo.com
**********************************************************

Be careful, do your homework.

It's almost impossible NOT to get ripped off on your first film.

I've sold 3 and it's just not easy. Lots and lots of scumbags @ AFM. I liken it to a carnival atmoshpere w/ out the cheap hot dogs and cotton candy. There are a ton of books and articles, easy to find in print on dealing at and w/ AFM and it's characters. If you learn of it's history, you may just not want to attend.

Remember - the distributors THRIVE on YOUR ego as a Filmakker. They'd just as soon NOT give you a dime up front (advance) and in fact they are trained to NOT part w/ a dime of their $$$ to tie up your film for at least 10 years, once you sign w/ them.

ALWAYS try and get @ least 20K to 50Kup front. (EDITOR'S NOTE: I'm told that it is easier to get 1K to 3K advance for Micro-Micro-budget features costing under 20K) It's hard, but you'll need at least that to deal w/ all the deliverables incl; insurance that they'll demand you carry. It's pretty silly after all. YOU spend between 500K and 1 ml (micro budget) to make a film, they offer zero to maybe 20K for your film which you then dump back into "delvierables" - then you wait a year for your distributor.

Forget about asking for the cost of your film back - that will not happen in this lifetime or on this planet. The only time you get any real money up front for your
film is if it's a mega hit @ Sundance, Toronto, Berlin, etc. and you can get it into a bidding war with the real distibutors like Focus, Wane Indie, etc. Most of the others present @ AFM are actually sales guys, NOT distibutors at all.

If you buy a day pass for $750.00 to get in, make sure you set up ALL your appts, before you walk thru the AFM doors to maximize your time. Also - the food and snacks are priced to be an absolute rip off !! Get your Starbucks on the Promenade on your way in.

- John Aguirre
moviecritic3@yahoo.com


Copyright © 1994-2007 Yahoo! Inc. All rights reserved.

The Godfather of Graffiti

As a kid, Darryl McCray started writing "Cornbread loves Cynthia" in 1967 all over his Philadelphia school to get the attention of a girl he liked.

He then expanded all over the city with his tag, simply, "Cornbread."

He is now acknowledged as the creator of modern graffiti, which served as the backdrop to the rise of hip hop. There is even a Cornbread movie in the works: "Cry of the City Pt. 1: The Legend of Cornbread."

"Sean McKnight sets out to capture the life of graffiti legend and Philadelphia native Darryl “Cornbread” McCray in his new documentary, “Cry of the City Part 1 - The Legend of Cornbread.” He succeeded in creating one of the most compelling documentaries to come out of Philadelphia in a while." - Digphilly.com

Synopsis: This documentary chronicles the life of Philadelphia-based legend Darryl
“Cornbread” McCray, the man credited as being the father of modern day graffiti and hip hop.

Cry of the City... profiles Cornbread’s life, from growing up tagging walls to the ups and downs that led to his dedication as a social worker and father.

Interviews throughout the documentary with Jane Golden (Philadelphia Mural Arts), Pose 2 (another wall-writer), his son Troy, and friends show different facets of the man and how he helped establish a world-wide cultural movement.

SEE THE BIRTH of MODERN GRAFFITI trailer
ROBERT MORAN / Inquirer Staff Writer
http://www.philly.com/inquirer/multimedia/9876712.html

CLICH HERE TO PURCHASE THE FILM from Cinema Alliance

AboutPhilly.com Copyright

Film Editor Christopher Rouse on The Bourne Ultimatum

Editing for Character, Working With Paul Greengrass, and Watching Movies from the Third Row

The big-budget thriller is enjoying something of a renaissance lately — lots of people are excited by blockbuster action pictures like Transformers and Live Free or Die Hard, but the arrival of a newer, grittier James Bond last year in Casino Royale was a development that was greeted with critical and public acclaim alike.

And while the trilogy of Jason Bourne movies that began with 2002's The Bourne Identity (and which arguably influenced the new direction of the Bond franchise) has been popular from square one, the series outdid itself with the release last month of The Bourne Ultimatum.

A huge portion of the credit for that is borne on the shoulders of director Paul Greengrass, whose penchant for documentary-style camerawork gives his films a nerve-racking tension, but it's film editor Christopher Rouse who has to keep up with the imagery, finding the narrative links that will hold all the footage together.

Rouse is no stranger to action cinema — he worked on The Bourne Supremacy in 2002, and followed that up with demanding co-editing gigs on The Italian Job, with director F. Gary Gray, and Paycheck, with director John Woo, in 2003. But he really hit it off with Paul Greengrass, with whom he has cut two Bourne films as well as United 93 — the latter scored him an Oscar nomination (with Clare Douglas and Richard Pearson).

Film and Video caught up with him by telephone as he was preparing to leave Los Angeles for London, where he would prep for work on his next project with Greengrass. Watch a video clip, below, to get a feel for the Greengrass/Rouse approach to action.

CLICK HERE TO READ THE INTERVIEW By Bryant Frazer
http://www.studiodaily.com/filmandvideo/currentissue/8546.html
Film & Video (c) 2007 Access Intelligence LLC. All Rights Reserved.

CLICH HERE TO SEE THE CUTS
http://aimediaserver4.com/studiodaily/videoplayer/?src=ai4/bourne/bourne_480.swf&width=480&height=242

Tuesday, September 18, 2007

MAKING MONEY with VIDEO

Poverty Sucks.
A Quick Guide to Actually Making Money - Making Videos.

About this article

It isn't enough to just learn the tools of the trade. It helps that you can actually make a living at it. Videographer Bill Davis gives us a primer on how to make money making videos This article features cheesy Clip Art for those of you intimidated by large blocks of text.

Let me ask a simple question. What's a video worth?

The plastic shell, the tape or DVD, the box - intrinsic worth under a buck, right?

So obviously what makes a video valuable is the information it contains.The message - and getting it out to people - is what really makes a video worth more than the cost of the tape or DVD.

So if you tell a client you're going to charge them (to pick a random number) $10,000 for a video, aren't you really saying that you're going to put stuff ON the tape that's going to be worth a lot more to them than the $10,000 you're charging?

More, because if they pay you $10,000 and the tape generates only $10,000 worth of profit, it's just a push. In business, if $10,000 is spent only to make $10,000 back, you go broke.

So the central question in making a living by making videos is really this: what can you add to the tape that will generate enough profit for your client so that it's sensible for them to make the video in the first place?

It's a question that almost nobody asks when they start out in the production business.

Rookies look at a video through the filter of what it means to them. What kind of camera will I need? What format should I shoot? How much money should I ask for? How much time will it take to edit? What are my hard costs? How much profit can I make?

The common thread is that those questions are all about what you need, and NOT about what your clients need.

Those of us who've learned how to make really good money making videos don't really focus on costs the same way newbies do. If your business is healthy and you're making good profits, costs are just a method of benchmarking - comparing this project to previous ones in order to make sure your expenses stay roughly in line.

LEARN MORE ABOUT MAKING MONEY WITH VIDEO By Bill Davis
http://www.lafcpug.org/feature_makingmoney.html

Sunday, September 16, 2007

A mini-DV feature???

A whole movie shot from FIRST PERSON perspective on mini-DV???

Drew Goddard wrote and Matt Reeves directed this story revolving around a monster attack in New York as told from the point of view of a small group of people.

Official Project Cloverfield/1-18-08 Poster was officially released the week of the 2007 Comic-con in San Diego.

Jamie and Teddy is the newest site linked to the Cloverfield/1-18-08 movie. Jamie Lascano, one of the characters featured on the alleged MySpace profiles, is linked to the website. You also might recognize her in the current top pictures from 1-18-08, the official website for the movie. The Jamie and Teddy website has 2 pages which are the index and a movie clip page which is password protected.

The video is a lot like the MySpace profiles in general so far in that it seems to be a nothing special about the movie. Apparently, Jamie has a bladder infection. My hope is this either starts a trend of opening up the characters and/or storyline with additional viral sites or they start hiding relevant clues within the videos.

Click the picture of the bears on the main page to go to the video page and you'll see a password box. Don't worry. The folks at unfiction have crack the code (it's 'jllovesth') and it opens to the movie page with only one video at the moment.

Have you seen this promo 1-18-08
http://www.apple. com/trailers/ paramount/ 11808/medium. html
from JJ ABRAMS (LOST, alias, mission impossible 3)

Friday, September 14, 2007

THE DIRECTOR'S CHAIR

Screen direction is perhaps one of the most confusing yet easily remedied problems in directing a video production.

We are often tempted to place our cameras so that we get the cool background behind our talent as they move through the landscape. However, sometimes when we move the camera, we inadvertently change the direction the talent is looking.

We will now take a look at the 180-degree rule, continuity, cutting on action, camera and talent movement and basic blocking. Never again will you have to resort to the age-old trick of reversing the image because the talent is looking in the wrong direction.

The 180-degree Rule
Some call it the "Motion Vector Line," some call it the "Sagittal Plane Rule," and still others call it the "line of action." But most in the film world know it as the 180 Rule. What is it? The rule that will always serve you well to make sure your talent is always looking or moving in the right direction on the screen. It works like this: If you have two people talking or an object moving in a specific direction, draw an imaginary line through them in the direction they are looking.

By making sure your camera never leaves the 180 degrees of space on the one side of the line, you can be sure your subject will always be looking or moving in the same screen direction. If you are taping a conversation between two people, make sure the camera never crosses the imaginary line that runs through them. If you stay on the same side, your talent will always be looking towards each other. If, however, you cross the 180 line, they will both be looking in the same direction.

When shooting a parade, a race, a chase or any other movement that has a specific direction, always make sure your cameras stay on the same side of the action. If you decide to shoot the basketball game from the home side of the court, all of your cameras have to be on that side so that you don't have the players making baskets in their opponent's goals. The only way around this is to make sure you put a graphic on the screen that says "reverse angle."

If you are taping a car chase, decide if you want to shoot the chase from the passenger or driver's side of the cars and do not deviate from that plan, no matter how cool the background looks at various locations. The instant you decide to switch sides, the cars will no longer be chasing each other; they will be crashing into each other or running away from each other! Not a good outcome to the chase!

If you are taping an actor chasing another, decide if you want to tape from the left or right side and again, stick to it. Just imagine how hard it would have been for the cowboys to catch the cows if you shot the cowboys from their left side and the cows on the right. They would eventually meet in China!

READ MORE...by Robert G. Nulph, Ph.D
http://www.videomaker.com/article/12986/?label=enews200701
(C) www.foxsearchlight.com/sunshine

Monday, September 10, 2007

Live TV Returns with Streaming Video

There's a certain energy to live performances. A small production company in New York has decided to bring the thrill of live broadcast back from the dead via their streaming video portal. While not a TV killer, Synchronis.tv headed by the hardworking Kathryn Velvel Jones has an ambitious and groundbreaking debut scheduled for September 19th.

They will be the first company ever to stream a scripted series LIVE on the internet in a hat tipping to classic performances by some of the early TV greats. The preview of the series throws back to the intensity of edgy, character-heavy drama from the seventies, while the plot focuses on mystery and intrigue.

To understand the vibe that crackles with live TV, check out the much lauded BBC compilation "The Sound of Jazz" which includes one of the last performances of Billie Holiday among dozens of other music legends like Lester Young, Thelonious Monk and Gerry Mulligan. The graceful dance of the baby-hippo-sized early camera equipment through snake pits of wiring and smoke-filled rooms catches the excitement of the live moment with beauty and grace. For the performer it's live or die, for the audience, that classic sense of being in the room still survives decades later. I was watching it on a laptop on the train, and turned to see people captivated in the aisle behind me in a way you don't see often in our chronic epidemic of increasing media desensitization. It was live, and it was real, and people were watching like little kids with their noses pressed to the toy store glass. I'd say that passes the test for being a work of art.

The clockwork perfection and craftsmanship required for such precise filming can also be glimpsed in the more modern award-winning Honda ad which deconstructed an entire Accord into a domino game.



At 2 minutes for a single take, the crew admitted to re-shooting over four hundred times, including a complete re-setup of the Honda's deconstructed parts before the final product was caught on camera.

Kathryn and her band of performers will have only one chance off the high dive to prove they know their stuff, but the re-learning of live performance technique with all the glitches and lightning quick recovery that come with it is sure to be the most exciting view on September 19th. Kudos to Kathryn and her fearless crew for being brave enough to try flying without a net.

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Yahoo!: Doritos Crash the Super Bowl Contest with Yahoo! Video and Jumpcut

Ryan Rigoli from Yahoo! presented a case study around the Doritos CGM commercials that aired during the Super Bowl. The ads, Ryan pointed out, are funny, are CGM, and are relevant beyond the Super Bowl. The "Live the Flavor" ad, specifically, cost $12 to produce (the cost primarily consisted of bags of Doritos).

The decision to use Doritos CGM ads in the Super Bowl was something the brand orchestrated in order to engage the creativity of its consumers and to create something unique and interesting. Part of the reason they decided to use Yahoo! Videos as the medium to promote their videos -- instead of a microsite or a page within their own corporate site -- was because of Yahoo!'s superior audience size, thriving video community, and an easily-customized video hosting platform.

Frito-Lay was extremely focused on community engagement -- and made it a point to answer questions within the message boards where the viewers/submitters were asking them. All comments were moderated, approved, and heard.

According to Ryan, 72% of survey respondents couldn't remember a URL immediately after watching a TV spot, almost all of consumers are motivated to search after viewing offline media -- creating a solution where TV viewers were told what to search for ("Go to Yahoo! and search for 'Doritos.'") instead of the URL to remember was integral.

For Doritos, campaign's objectives were to engage the target (18-25- year-old men) with the Doritos brand, drive purchase frequency, build buzz around an innovative ad campaign, and create a kick-ass Super Bowl commercial. For Yahoo!, the objectives were to reinforce Yahoo! as a destination for video creators, generate unique, high quality videos, and establish Yahoo! as a leader in participatory marketing.

So, Ryan said, they launched and announced the campaign, opened it up for submissions, created and enforced a submission deadline, opened community voting, announced the top five finalists, opened voting for them, flew the five finalists to see who won LIVE, and announced the winner as it aired during the Super Bowl.

Having good content coming in was a key component of the success of this campaign, Ryan pointed out. Because of the, the initial outreach of the campaign was extremely important. The outreach strategy involved:

* Personalized communications -- Make one-on-one phone calls and emails
* Targeted communication -- Focus on the "right" people over "many," and knowing where to find them
* Arm the influencers and employees -- Let the influencers speak for you, people will listen, and share PDFs and text for localization and distribution
* Keep it real -- Use authentic language and avoid spin at all costs
© 2007 Word of Mouth Marketing Association

RESULTS AND HINTS - CLICK HERE
http://www.womma.org/wombat3/blog/archives/009410.php

SEE THE DORITOS COMMERCIAL
http://www.womma.org/wombat3/blog/archives/009410.php

Saturday, September 08, 2007

Indie Filmmakers Need Screenwriters

Most people never consider Indie filmmakers as a potential market for their screenwriting. But there are many opportunities in this area and in some cases, it is a graet deal easier to establish yourself with an Indie.

As you read this interview with screenwriter Michael Hockney, you will be surprised at the results that can be achieved in the Indie world. Here's the interview:

HAL: Hi Michael. I know you've had a lot of success getting assignments with Indie producers, can you give me an overview of what you've done with them?

MICHAEL: Sure. I've worked with nine producers on two shorts, two features, a feature-length animation, a TV series, two Pilots and an animated TV Series.
I think I've done just about everything a screenwriter could do for an Indie producer - taken a producer's idea and developed it into a feature length script, I've rewritten a few scripts optioned by producers, worked as a story editor on one producer's project, major rewrite on another and I've been given concepts and free range to write the best script possible.

HAL: Wow! That's amazing. How did you locate these Indie producers?

MICHAEL: I met some at the local film society, through websites like Hollywoodlitsales, film festivals, and through word-of-mouth and producers I worked with talking to other producers.

HAL: Okay, so then you somehow hooked up with them to get a writing assignment. How did you do that?

MICHAEL: The first two were members of the film society here in the Okanagan. Although I wasn't paid, the experience was valuable and I had two credits to put on my resume. With that small resume, I went to websites like hollywoodlitsales.com and emailed producers looking for writers. My first "LA" job came that way.

Then the local producer had her short screened at the National Screen Institute in Canada, which helped launch her career -- I was fortunate enough that she remembered me and she recommended me to the next two producers. After an email introduction, I sent my resume and a very short writing sample. They emailed back within
the hour asking me what my rates were! That was a weird moment. Usually they tell me their terms!

HAL: I understand you were involved in some in-depth story meetings on some of these projects. What was that like and what did you learn from the process?

MICHAEL: I've been in a few table meetings with producers and directors, going through the script page-by-page focusing on plot - studying the scenes and saying, "Okay, how can we make this better? or this is tired, let's think of something fresh."

I've been in the character focus script meetings - going through the script focusing on one character, looking at dialogue, motivations etc. and rewriting their dialogue. We did this for every character in the script - it shows you which characters need work, which ones are redundant or could be taken out and the
lines/actions given to the main character.

I was fortunate enough to sit in a reading session with the actors which was really eye opening and embarrassing at the same time - hearing your words outside your head is exciting, but when your dialogue stinks, not even a great actor can make it work. At home on the computer I thought "Wow, that's a great line!" and then to hear an actor say it and it just stinks up the whole room... ya, pretty embarrassing and a great motivator to get it right the next time.

While you get buried under a mountain of notes and you rewrite the same scene half a dozen times to try and satisfy everyone (which never happens!) you really get to see how producers look at a script, what they're looking for, what they like and don't like, how the director looks at the script, his likes and dislikes, and how w the DP looks at it.

They're all looking for the same things - high concept, interesting characters, strong story, good writing. The actors really only care about their role and memorable lines to say.

READ MORE... http://www.scriptforsale.com/articles/indies.htm

(c) 2004, 2005, 2006, Hal Croasmun

Friday, September 07, 2007

Is your TV lying to you?

The principles of visual 'truth' in media production.

'Reality TV' may dominate the broadcast channels of late, documentaries of 'fact' may rake in more dollars at the box office than the latest Hollywood comic book remake, but make no mistake; your TV is lying to you…!

Frightening enough as this idea may be you should also strap yourself in for a second disturbing 'truth'; this is not a new development - your TV has always lied to you.

There isn't now, nor has there ever been, any such thing as 'reality' in media production; whether for the small or large screen. Even the most earnest and intimate of documentaries is as false and un-real as any Hollywood fantasy epic.

What is often misconstrued and taken for 'reality' should more correctly be labelled 'truth'; the 'truth' of what a filmmaker can get an audience to believe. What visual and aural messages can the filmmaker deliver to an audience to coerce them into believing that what they are seeing is, in some way shape or form, 'real'?

Obviously this idea in turn prompts questions from the sceptical of "what can you get an audience to believe?" to which, of course, the answer is… Anything.

Essay by Mike Jones
[first presented at Get real and all that spiel: English Teachers Association Conference. Darling Harbour, Sydney. July 2004. First published in Australian Screen Education magazine, September 2004]

Wednesday, September 05, 2007

Everything you need to know about VIDEO COMPRESSION

Compression is the process of reducing data in a digital signal by eliminating redundant information. This process reduces
the amount of bandwidth required to transmit the data and the amount of storage space required to store it. Any type of digital data can be compressed. Reducing the required bandwidth permits more data to be transmitted at one time.

Compression can be divided into two categories: lossless and lossy. In lossless compression, the restored image is an exact duplicate of the original with no loss of data. In lossy compression, the restored image is an approximation, not an exact duplicate, of the original.

Lossless Compression

Lossless compression is characterized by a complete restoration of all the original data that was contained in the original image. Compressing a document is a form of lossless compression in that the restored document must be exactly the same as the original. It cannot be an approximation. In the visual world, lossless compression lends itself to images that contain large quantities of repeated information, for example, an image that contains a large area of one color, perhaps a blue sky. Computer-generated images or flat colored areas that do not contain much detail, e.g., cartoons, graphics, and 3D animation, also lend themselves to lossless compression.

One type of lossless compression commonly used in graphics and computer-generated images (CGI) is run-length encoding. These images tend to have large portions using the same colors or repeated patterns. Every pixel in a digital image is composed of the three component colors, red, green, and blue, and every pixel has a specific value for each color. Therefore, it takes three bytes of information, one byte for each color, to represent a pixel.

LEARN MORE...By Diana Weynand & Marcus Weise
http://www.consumerelectronicsnet.com/articles/viewarticle.jsp?id=50116

Saturday, September 01, 2007

Beat Sheets

Every scene has a purpose, or so they say. But sometimes, even when you’ve written your script with due diligence, the drama can feel a bit flat or inconsequential. You may notice it yourself, it will bug you, but readers will definitely pick up on it and it will bore them. So what’s wrong? You’ve given every scene a purpose, why isn’t the drama working?

Well, the likely answer is that you may be hitting the mark on what the scene’s about but it’s not being effectively dramatised. Denis over at Dead Things on Sticks made a recent reference to TS Eliot’s notion of ‘The Objective Correlative’ where Eliot mused that the only way of expressing emotion in the form of art is to find a chain of events that will be the formula of that emotion.

So, while the purpose of your scene may be to establish that Philip and Sonia fall in love, you must find the dramatic chain of events that will best represent what you want to communicate. For example, a bland rendition of Philip and Sonia’s love affair would be:

INT. CAFÉ. DAY

Philip looks up from his coffee, catches Sonia’s eye. She flicks her head in his direction and is suddenly transfixed by his sexy glare.

PHILIP: Jeez, y’know, I never believed in love at first sight but I think, well, that I’m there.

SONIA: (melting) Me too.
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The scene hits the purpose but it doesn’t do the characters or story justice. This is where establishing ‘beats’ to your scene will help to enrich the drama and increase the reader’s (audience) involvement.

‘Beats’ are the dramatic structure of your scene. They help build to the point and purpose of what you want to establish. So, going back to Philip and Sonia’s first meeting, let’s give it three beats before we reach the purpose of the scene.

Beat 1: Philip buys a takeaway coffee, in a rush, but as he turns, he bumps into someone and spills his coffee all over her: a doddery old woman.

Beat 2: The doddery old woman is annoying and treats Philip with disdain, hits him with her brolly. Despite the assault, Philip remains calm and goodnatured.

Beat 3: Sonia watches on, admiring Philip’s cool, and as Philip helps the old lady on her way, they catch eyes, rockets & fireworks explode in their hearts., and Philip slips on the spilled coffee as he exits, flat on his face.

Now the scene might play like this:

INT. CAFÉ. DAY

Philip’s waits at the counter, impatient.

PHILIP: (checks his watch) Come on, come on.

The waitress hands him his takeaway coffee and he takes it with a swift movement, no time to hang around, and as he turns -

Whack! Straight into a doddery old woman. Coffee everywhere, Philip drops his briefcase. And the Old Woman falls on the floor.

OLD WOMAN: You buffoon! Watch where you’re going.

PHILIP: I’m so sorry. Let me help.

OLD WOMAN: Get away from me, cretin.

Philip tries to help her up.

OLD WOMAN: Keep away! I know your kind.

PHILIP (amused, despite Old Woman’s behaviour): My kind?

From the side, Sonia smiles as she watches the exchange.

OLD WOMAN: Bloody yuppies.

PHILIP (helping her up): There you go. I’m so sorry.

OLD WOMAN: Out of my way.

She smacks him with her brolly and continues to the counter, leaving Philip somewhat bemused.

Then, he catches Sonia’s eye. She smiles at him, a show of sympathy. In that moment, Philip’s world turns upside down. He stares, transfixed. A glare too long, unnerving Sonia a little. She looks away, still with a half smile.

Philip snaps out of it, picks up his briefcase to leave, still clocking Sonia, but as he goes, he slips on the spilled coffee and falls flat on his face.
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As you can see, I don’t write romantic comedies but it’s just an example of how you can approach a scene to make sure that there’s involving action going on whilst still hitting the mark of what your scene is about. And to do this, establishing the beats can help clarify and single out what you’re going to deliver.

Perhaps a better example would be the Ghostbusters scene I referred to a few posts back when we meet Peter and Ray for the first time. The purpose of the scene is to introduce them as characters, show that they’re involved in the paranormal and get them to the library where the ghost has appeared.

But the drama/comedy of the scene is played out with Peter trying to impress a vacuous blonde with his paranormal test and Ray coming in spoiling his moves before they go on their way. The scene has three beats.

Beat 1: Peter tries to impress the blonde by favouring her answers over the geek who he supplies with electric shocks and the geek, fed up, leaves.

Beat 2: Peter moves in on the blonde, buttering her up for his seduction.

Beat 3: Ray bounds in, interrupts, and forces Peter to dump the blonde so that they can check out the ghost in the library.

It's important to note that a 'beat' is not an exchange of dialogue. They're mini-beats if you like, to help progress to the proper beat. For example, Peter, the blonde and the geek go through a few funny exchanges but the beat is for Peter to impress the blonde and be alone with her.

In writing for soaps, quite often you are given the “story beats” of the serial element. For example, you may get the story line: “John goes to tell Sarah that he’s impotent but he can’t quite summon the courage. Sheila and Maria prepare to adopt their first child together.” Etc. So, as the writer, you’re looking at this outline, and these story beats, and thinking of how to break it down into small dramatic beats of action so that you can do each scene justice.

I don’t know a lot of writers who actually take the time and bother to write a full ‘beat sheet’ (where you list the scene’s purpose and its relevant beats). Crikey, sometimes an outline and treatment can be hard enough without having to go to this much detail. But if you attempt a scene by scene breakdown or a ‘step outline’ then this is essentially expressing the key beats of what’s happening and how it’s going to be dramatised.

In writing for TV, it’s invaluable and obligatory, and perhaps if we all took the time to do it with our features then our scripts would have that extra edge of efficiency, drive and purpose to make the characters and drama truly stand out.

by Danny Stack, Scriptwriter and script reader, carving out a career in the UK TV/film industry, and beyond...

http://dannystack.blogspot.com/2005/12/beat-sheets.html